EMDA NEWS

EMDA Featured on the Germinate Podcast

We’re excited to share that EMDA recently sat down with the Germinate Podcast to talk all things equipment distribution—industry trends, the power of networking, and how our community is shaping the future of ag machinery.

🎙️ Episode highlights

  • Inside EMDA: How our 80‑year‑strong network connects manufacturers, distributors, and reps.

  • Member success stories: Real examples of collaboration and growth.

  • Looking ahead: Key challenges and opportunities we see for 2025 and beyond.

Catch the full conversation on YouTube and hear firsthand how EMDA is cultivating connections across the ag equipment landscape:

👉 Watch now: Germinate Podcast featuring EMDA

Feel free to share the episode with colleagues, and let us know your thoughts—tag us on social or drop a comment. Thanks to the Germinate team for having us!

Make it stand out

EMDA Blog Posts

Celeste Lindsey Celeste Lindsey

Spotlight on Leadership: Russ Green Joins ASAC and Champions the Next Generation of Ag Professionals

American Society of Agricultural Consultants Adds Veteran Machinery Executive

Lexington, KY, May 8, 2025, Russ Green of MACKAYBEN LLC, is proud to announce his official membership in the American Society of Agricultural Consultants (ASAC), a national organization dedicated to upholding the highest standards of professional consulting in agriculture. Russ is a leader in providing expert insights, mentoring, and consulting services across the agricultural sector.

Membership in ASAC recognizes a demonstrated commitment to integrity, objectivity, and excellence in agricultural consulting. ASAC members are held to strict ethical standards and bring a breadth of knowledge and experience across diverse areas of business leadership, agricultural production, economics, sustainability, and rural development.

“Joining ASAC reflects my ongoing dedication to delivering unbiased solutions, mentoring, and coaching that empower young Agri-professionals, agribusinesses, and stakeholders to make informed decisions,” Russ said in a public statement. “I am blessed to be part of a respected community of professionals who share our values of trust, expertise, and service to the agricultural sector. Transforming the next generation of ag professionals into leadership positions is essential to me.”

With this membership, Russ and Mackayben gain access to a national network of experienced consultants and continuing education opportunities, ensuring clients receive the most current and practical agricultural advice.

Russ has been selected as an Executive Ambassador with the AFA, Agriculture Future of America. He has developed a special connection with young collegiate leaders in a network referred to as Stratovation University. Russ connects these future leaders with insights about their industry, career development, and innovations in agriculture.

The American Society of Agricultural Consultants, founded in 1963, comprises members from across the United States and is dedicated to advancing the profession of agricultural consulting through collaboration, education, and ethical practices.

MACKAYBEN LLC, founded in 2012, represents a network of young ag professionals who will represent the Next Generation of AG Leaders. This network represents entrepreneurs and leaders within the strongest agricultural and off-highway businesses in the industry. In addition to being the Managing Director of MACKAYBEN, Russ holds network positions with MAC, the Machinery Advisors Consortium, and is a member of the Board of Advisors of the Stratovation Group.

For more information, please connect with these industry websites.

American Society of Agricultural Consultants

https://www.agconsultants.org/

MACKAYBEN LLC

www.mackayben.com

Machinery Advisors Consortium

www.machineryadvisors.org

Stratovation Group / Leadership Academy powered by MACKAYBEN

https://stratovationgroup.com/leadership-academy/

Russ Green

Managing Director

The Next Generation of Ag Leaders

859-475-7133

https://www.linkedin.com/in/russgreen2/

Read More

Flowing Sales Podcast

EMDA had the honor of participating in the Flowing Sales Podcast recently.

Associations can transform and amplify the manufacturing space. In this episode, we dive deep with Celeste Lindsey and Kris Yancey from EMDA - Equipment Marketing & Distribution Association to uncover the pivotal role associations play in driving industry success. We explore:

How global connections foster industry innovation

The evolving role of technology and its impact on sales

Strategies for effective collaboration and relationship-building

The critical support associations provide to manufacturers and rep firms

Whether you're a manufacturing rep, a distributor, or just curious about the inner workings of the industry, this episode is packed with insights and actionable advice—tune in to discover how 80+ years of EMDA's expertise can help you navigate and succeed in the manufacturing world.