Equipment Marketing & Distribution Association
Build Your Equipment Distribution Network
EMDA connects manufacturers of agricultural, construction, and related equipment and parts with wholesale distributors and independent sales representatives across North America. Through industry events, a member directory, educational programs, and year-round Partner Opportunities, we help companies find potential partners, explore product lines, and build stronger business relationships.
A business-to-business association serving agricultural, construction, and related equipment markets in North America and internationally.
A place for your business
Find Your Place in EMDA
Manufacturers, distributors, reps, service providers, farm shows, government agencies, and industry partners bring different strengths to the equipment distribution network.
Manufacturers
Associate MembersFind potential distributors and independent sales representatives to help develop your North American market coverage.
Explore benefits →Wholesale Distributors
Distributor MembersExplore product lines, meet manufacturers, and exchange ideas with companies serving dealer networks.
Explore benefits →Independent Sales Reps
Rep MembersConnect with manufacturers seeking representation and build relationships across your territories.
Explore benefits →Service Providers
Provider MembersIntroduce your expertise to equipment businesses looking for help with operations, technology, logistics, marketing, and finance.
Explore benefits →Farm Shows & Industry Partners
Affiliate MembersConnect your events, government programs, and industry initiatives with the businesses that support equipment distribution.
Explore benefits →Relationships with a business purpose
Find Partners and Product Opportunities
Developing a market takes the right relationships. EMDA gives equipment businesses places to start conversations and tools to keep them moving.
Develop market coverage
Meet distributors and independent reps who understand dealer relationships, territory sales, and the needs of their markets.
Explore new product lines
Connect with manufacturers and discover equipment, parts, and supplies that may complement your business.
Keep the conversation going
Use the Member Portal and Partner Opportunities to find relevant companies and share the partnerships you are seeking.
Make connections in person
Meet the People Behind Your Next Partnership
EMDA conventions and spring meetings combine business conversations, industry learning, and time to strengthen relationships.
Fall Convention
Focused time for business connections
Explore the convention program, Contact Sessions, industry discussions, and opportunities to meet manufacturers, distributors, and reps.
View the Fall Convention →Industry Showcase
Products and conversations in one place
Discover the tabletop exhibition and opportunities to introduce your company, explore products, and meet equipment industry partners.
Explore the Industry Showcase →Spring Meeting
Step back and move your business forward
Explore the planned program at the Fairmont Scottsdale Princess, with education, peer conversations, and opportunities to connect.
View the Spring Meeting →Visit each event page for program details, participation requirements, and the latest registration information.
Connections beyond the convention
Put Your Member Network to Work All Year
Your next business conversation does not have to wait for an event. The EMDA Member Portal brings the directory, resources, and Partner Opportunities together in one place.
- Find relevant companiesSearch the member directory by location, industry category, and business type.
- Share what you are looking forPost partnership needs through Partner Opportunities and explore opportunities shared by fellow members.
- Maintain your connectionsKeep company information current and find the member resources available to your organization.
In our members' words
Real Members. Lasting Connections.
Hear how EMDA members build relationships, discover opportunities, and make new connections.
I have strengthened business connections and developed long lasting professional relationships through our membership with EMDA, all of which has proven to be indispensable.
Where else can you go that you can connect with manufacturers from around the world in one setting?
Step outside your comfort zone. For the Fall or Spring convention, I like to make an effort to find someone new & introduce myself.
Ideas for your business
Keep Your Business Moving Forward
Explore industry perspectives, member expertise, and educational topics that help equipment businesses think through their next steps.
Sales and relationships
When a dealership changes hands
Explore a member perspective on managing changes in dealer relationships and sales information.
Read the article →Business operations
Inventory and financial visibility
Read about the relationship between accurate inventory and financial information.
Explore the insight →Webinars and education
Learning with industry expertise
Browse EMDA news for webinar announcements, educational discussions, and perspectives from member companies.
Explore news and education →Your next step
Ready to Explore Membership?
Find your membership fit
Compare the categories, annual dues, and benefits that match your company and business goals.
Complete the application
Select your membership level and submit company information through the existing EMDA application.
Connect with EMDA
Let EMDA guide you through approval, payment, and onboarding so you can begin using your membership.
Which membership category is right for my company?
EMDA offers Distributor, Rep, Associate, Provider, and Affiliate membership. Manufacturers generally join as Associate Members; farm shows, government agencies, and other industry partners fit the Affiliate category. Compare the categories and annual dues.
Can I benefit from EMDA between events?
Yes. Members can use the directory, Partner Opportunities, educational programs, and eligible resources throughout the year. Explore benefits for your business.
Does EMDA sell equipment to retail customers?
EMDA is a business-to-business membership association. Equipment sales and dealer services are provided by member companies. EMDA helps businesses develop industry relationships and explore distribution opportunities.
Let's find your next connection
Connect Your Business with EMDA
Not sure where your company fits? Contact Celeste Lindsey, Executive Director, to discuss membership or a potential industry partnership.
EMDA: The Equipment Marketing & Distribution Association
Why EMDA Exists
Attachment manufacturers often ask why they should work with distributors or independent reps when they already have internal sales teams.
The challenge is rarely capability. It’s scale and consistent market coverage.
In regions like the Southeast alone, there are more than 1,700 equipment dealers. Maintaining meaningful, ongoing contact across that many dealers is difficult for a single internal sales representative.
That’s where distributors and reps add value.
Independent representatives manage defined territories, often with multiple salespeople actively calling on dealers, while distributors manage inventory, logistics, and direct dealer relationships. Together, they function as an extension of a manufacturer’s sales force.
EMDA exists to support and strengthen these partnerships.
EMDA membership unlocks strategic connections and opportunities across the equipment distribution channel. Whether you’re a distributor, rep, or industry support partner, we help you amplify your reach and grow your business. Listen to what members have to say:
WHAT EMDA DELIVERS:
Through EMDA membership, companies gain access to:
A trusted network of manufacturers, distributors, and reps
Exclusive industry events designed for real business outcomes
A searchable member directory and online portal
Educational workshops and peer collaboration
Tools and programs that support growth and efficiency
Who Should Join EMDA?
EMDA membership is designed for:
Manufacturers seeking broader market coverage
Distributors supporting dealer networks
Independent Sales Representatives managing territories
Industry Service Providers supporting the distribution channel
Industry Events That Drive Real Connections
EMDA hosts multiple events each year designed to maximize meaningful interaction and business development.
Key Events Include:
Fall Convention & Industry Showcase – Face-to-face meetings, tabletop exhibits, and relationship building
Spring Workshop – Collaborative learning and peer discussion
Contact Sessions & Special Events – Targeted meetings and focused networking
Each event is structured to help members build partnerships, discover opportunities, and strengthen market presence.
“Building Partnerships that Deliver Success"
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“Building Partnerships that Deliver Success" 〰️
Trusted by the Industry for Over 80 Years
For more than eight decades, EMDA has provided a trusted environment where industry professionals build relationships that last.
Member Testimonials
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Member Testimonials 〰️
New Member Advice:
Ready to Grow With EMDA?
Whether you’re looking to expand market coverage, strengthen partnerships, or connect with the right people in the equipment industry, EMDA can help.