EMDA: The Equipment Marketing & Distribution Association

Why EMDA Exists

Attachment manufacturers often ask why they should work with distributors or independent reps when they already have internal sales teams.

The challenge is rarely capability. It’s scale and consistent market coverage.

In regions like the Southeast alone, there are more than 1,700 equipment dealers. Maintaining meaningful, ongoing contact across that many dealers is difficult for a single internal sales representative.

That’s where distributors and reps add value.

Independent representatives manage defined territories, often with multiple salespeople actively calling on dealers, while distributors manage inventory, logistics, and direct dealer relationships. Together, they function as an extension of a manufacturer’s sales force.

EMDA exists to support and strengthen these partnerships.

EMDA membership unlocks strategic connections and opportunities across the equipment distribution channel. Whether you’re a distributor, rep, or industry support partner, we help you amplify your reach and grow your business. Listen to what members have to say:

WHAT EMDA DELIVERS:

Through EMDA membership, companies gain access to:

  • A trusted network of manufacturers, distributors, and reps

  • Exclusive industry events designed for real business outcomes

  • A searchable member directory and online portal

  • Educational workshops and peer collaboration

  • Tools and programs that support growth and efficiency

View Member Benefits
Start Your Membership

Who Should Join EMDA?

EMDA membership is designed for:

  • Manufacturers seeking broader market coverage

  • Distributors supporting dealer networks

  • Independent Sales Representatives managing territories

  • Industry Service Providers supporting the distribution channel

Find Your Membership Fit

Industry Events That Drive Real Connections

EMDA hosts multiple events each year designed to maximize meaningful interaction and business development.

Key Events Include:

  • Fall Convention & Industry Showcase – Face-to-face meetings, tabletop exhibits, and relationship building

  • Spring Workshop – Collaborative learning and peer discussion

  • Contact Sessions & Special Events – Targeted meetings and focused networking

Each event is structured to help members build partnerships, discover opportunities, and strengthen market presence.

“Building Partnerships that Deliver Success"

〰️

“Building Partnerships that Deliver Success" 〰️

See Upcoming Events- (Must be a Member to Register)

Trusted by the Industry for Over 80 Years

For more than eight decades, EMDA has provided a trusted environment where industry professionals build relationships that last.

Member Testimonials

〰️

Member Testimonials 〰️

Promotional image for General Implement Distributors featuring a testimonial by Mark Tibbitts, President. The text highlights the benefits of being a member of EMDA, emphasizing business connections and personal growth. The image includes a portrait of a man standing outdoors with an "EMDA Member Spotlight" banner.
Image featuring Ida Van Scyoc, General Manager of S3 Delta Harrows, with a testimonial about the benefits of EMDA membership. The background is green with text describing S3 Delta Harrows' offerings. Company logos and website link included.

New Member Advice:

Image titled "New Member Advice" featuring a text section with advice on networking at conventions, encouraging stepping outside comfort zones to meet new people. The right side shows a circular photo of a man wearing sunglasses, sitting on a white animal against a mountain background. The name "Chris Rankin" appears below the photo.
Promotional image featuring Andy Robson, North America Sales Manager for Teagle, offering advice for new EMDA members. The text stresses engaging in annual conventions, making client appointments early, focusing on understanding territories, using board resources, and attending seminars for market knowledge. It also highlights the benefits of networking within the association. Teagle is described as a global distributor of robust agricultural machinery. Includes logos and brand information.

Ready to Grow With EMDA?

Whether you’re looking to expand market coverage, strengthen partnerships, or connect with the right people in the equipment industry, EMDA can help.

Join EMDA