Association History

In a vote held during their concurrent 2008 Fall Conventions in Reno, the memberships of FEWA and AIMRA approved a consolidation of the two associations. AIMRA (the Agricultural & Industrial Manufacturer’s Representatives Association) and FEWA (formerly the Farm Equipment Wholesalers Association) merged to form the leading association devoted to the marketing of specialized equipment: The Equipment Marketing & Distribution Association.

Farm Equipment Wholesalers Association (FEWA)

FEWA was originally incorporated in the state of Delaware in March, 1945, as the National Wholesale Farm Equipment Distributors Association. The Certificate of Incorporation was amended in November, 1952, to change the name to Farm Equipment Wholesalers Association. Member vote held during the 2005 Fall Convention changed the Association’s official name to FEWA, and added the Marketing & Distribution Association tagline.

Agricultural & Industrial Manufacturers Representatives Association (AIMRA)

Originally organized in 1961, the Agricultural & Industrial Manufacturers Representatives Association (AIMRA) was incorporated under the laws of the state of Arizona as the American Farm and Power Equipment Agents Association. In 2008, AIMRA filed articles of incorporation under the laws of the state of Delaware.

About EMDA’s Member Firms

EMDA’s member firms are independent distributors and manufacturer’s representatives, located throughout the United States and Canada, who distribute a wide range of product lines including farm, light industrial, commercial, recreational, irrigation, lawn, and garden, outdoor power equipment, light forestry, power transmission, turf maintenance, etc.

They perform such value-added services as warehousing, in-field sales representation, advertising and promotion, product education, service requirements, warranty representation, physical handling, and credit and collections. EMDA members provide the functions which lower the total cost of distribution and increase your market share.